https://ogma.newcastle.edu.au/vital/access/ /manager/Index en-au 5 The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:7594 Wed 11 Apr 2018 15:01:28 AEST ]]> Emergent strategy https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:35287 The International Encyclopedia of Strategic Communication captures the full scope of contemporary theory and practice in strategic communication.]]> Tue 09 Jul 2019 14:27:19 AEST ]]>